Introducing FIN (AFF’s New Name & Brand)

Posted: June 21, 2017

Perhaps our ride for the press conference should have been a clue...

Forward moving, involving the land and the sea, and without question completely different from anything the Atlantic Film Festival had ever done.

Make that the Atlantic International Film Festival.... which now and forever shall be known simply as... FIN.

"Inspired by the closing titles of international films and our place on the ocean, FIN is not the end, it is the new beginning." Executive Director Wayne Carter explained as we cruised the Halifax harbour.

FIN will roll out across all of the festival programs and initiatives - streamlining title and message - and in doing so build and reinforce the FIN brand. (see official FIN release below)

Once on dry land we cruised up Spring Garden Road as Carter confirmed FIN will continue their relationship with the Lord Nelson as host hotel and venue.  That's wonderful news as the property has just been beautifully rejuvenated.

Also announced - FIN will literally take over the Cinplex Park Lane Cinemas for the duration of the festival.  That means every screen, at every showtime will feature a festival film from FIN start to FIN-ish (I couldn't resist).  Indeed there was plenty of great news to be shared, and there'll be plenty more to come.

As you might imagine establishing, designing and launching this new name has been a long time coming - and as evidenced by the entire FIN team - they're truly thrilled to begin this brand new chapter. SABS

Mark Your Calendars

FIN Outdoor runs June 30, July 21 & August 11 details here

FIN: Atlantic International Film Festival runs September 14 - 21

For more information about FIN, visit:

The Atlantic Film Festival rebrands to FIN

(Halifax, NS) – Today marks an exciting milestone in the evolution of the Atlantic Film Festival as the organization officially announces its new name and brand, FIN.

Inspired by the closing titles of international films and our place on the ocean, FIN is not the end it is the new beginning.

“Great brand names are like movie titles,” said Phil Otto, CEO of Revolve, the firm behind the rebrand. “They set up the brand’s story but don’t try to tell it. They pique your interest because they aren’t too literal. And they’re able to evolve with the brand as new features are added.”

“For 37 years, we’ve been Atlantic Canada’s curator of epic and unforgettable stories. That proud tradition will continue with renewed focus and passion as we launch our new name and brand to the world,” added Wayne Carter, FIN Executive Director.

“While our old name served its purpose, we have grown as an organization, offering movie lovers and makers a variety of programs throughout the year,” continued Carter.

The rebrand will also bring new names for all those programs next year, with an emphasis on the FIN brand. The former Atlantic Film Festival is now FIN: Atlantic International Film Festival, Strategic Partners will become FIN Partners, Viewfinders will become FIN Kids, Outdoor Film Experience will become FIN Outdoor, and Atlantic Filmmaker Focus, Script Development Program, and other similar programs will become FIN Makers.

We have always been more than just a film festival. We are the rising tide for all filmmaking and enjoyment in Atlantic Canada and beyond. FIN lets us tell this broader story with improved clarity,” concluded Carter.

For more information about FIN, visit:

About FIN
Celebrating 37 years in 2017, FIN: Atlantic International Film Festival began as a tiny, grassroots operation in St. John’s, Newfoundland in 1981, relocating to Halifax the following year. Just three decades later, FIN has blossomed into one of Canada’s premier film organizations. Whether for industry folk, unabashed movie lovers or curious onlookers, FIN offers a slew of opportunities to engage with the global film experience throughout the year.

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