A Sweet Release...
Posted: June 19, 2013
After months of practice, recording sessions and video shoots, the students involved in the Riverview High School JUST ONE campaign against drinking and driving are ready to launch their musical message.
“Listening to the final practice brought me to tears,” says Constable Mike Rolfe, the Police liaison at the school who spearheaded the project. “One student came up to me and told me they finally understood the meaning of the song and thanked me for being involved…. I had to leave the room.”
JUST ONE is a chart topping country song, originally done in 2006 by Lisa Shaffer, about a young boy who is killed by a drunk driver who says he had just one drink. In another chorus the mother of the boy cries the man killed her just one.
Students have done all the singing and most of the acting but there is nothing amateur about the project. Multi-award winning producer, Fred Lavery, did the recording and mixing at his Lakewind Sound Studio and acclaimed Halifax based cinematographer, Patrick Doyle, shot, directed and edited the video.
“There’s nothing about this video that looks like it was a student initiative,” enthuses Constable Rolfe. “The students, the teachers and all the professionals who donated so much time to this project have really made sure it’s as polished as something you’d see coming right out of Nashville.”
Any help spreading the word is greatly appreciated. Let’s make Safe Grad 2013 a success and help send the message even drinking and driving aren’t worth the risk.
PLEASE TWEET THIS POST!!!